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About Us

Rimma Chamova, RN

Aesthetic Injector, Founder

  

Originally from Ukraine, Rimma has had a lifelong passion for beauty, fashion, and travel. Her journey into aesthetics began in her teenage years when she struggled with acne. Determined to find effective solutions, she started learning the basics of cosmetology—sparking a deep and lasting fascination with skincare and beauty.


Over two decades ago, Rimma began her professional career as an aesthetician in Ukraine. She quickly developed a strong interest in advanced treatments like neurotoxins and dermal fillers. The impressive results she achieved with these treatments fueled her passion, and injectables soon became a cornerstone of her practice.


Rimma is highly skilled in the latest European techniques and continuously refines her craft to stay at the forefront of the aesthetics field. Her commitment to learning is a key driver in her career; she actively seeks out advanced training to offer her clients the most modern and effective treatments available.


After relocating to California to further pursue her passion, Rimma enrolled in a private medical school, graduating with high honors. Now a licensed registered nurse, she is dedicated to helping her clients feel confident, happy, and excited about their results. Her approach focuses on crafting personalized treatment plans tailored to each client’s unique goals and features, always delivered with the highest level of care and precision.


Fluent in English, Russian, Turkish, Greek, and conversational Spanish, Rimma connects with a diverse clientele, providing customized care in a warm, welcoming manner that helps every client feel seen, heard, and understood.

Dr. Shadi Kranitz, MD

Medical Director


Dr. Shadi Kranitz is a former pediatric oncologist turned aesthetic medicine expert, blending her extensive medical background with deeply personal experiences. She earned her medical degree from Lund University, one of Sweden’s top institutions, before completing her pediatrics residency at Long Island College Hospital/Beth Israel Hospital in New York City. She then pursued a fellowship in Pediatric Hematology/Oncology at Pennsylvania State Children’s Hospital. Since 2012, Dr. Kranitz has served as an attending physician at Loma Linda University Medical Center, where she has devoted her career to caring for children with serious illnesses and supporting their families through challenging times.


A life-altering experience—her own battle with cancer—ultimately led Dr. Kranitz to a transformative new chapter in aesthetic medicine. During treatment, she experienced firsthand the premature aging effects caused by illness and its therapies. In her search for ways to restore her appearance while preserving her sense of self, she discovered the powerful role aesthetics can play in rebuilding confidence and emotional well-being. This personal journey sparked a deep passion for helping others look and feel like the best version of themselves.

Dr. Kranitz brings a unique and compassionate perspective to her aesthetic practice, combining rigorous medical expertise with a sensitive understanding of the emotional impact of physical changes. Her approach is centered on natural-looking, high-quality treatments tailored to each individual’s goals. She is especially passionate about working with cancer survivors—many of whom she’s cared for throughout their medical journeys and now supports in reclaiming their sense of beauty and identity.


At the heart of Dr. Kranitz’s philosophy is the belief that beauty is a holistic experience—one that encompasses both inner resilience and outer expression. She takes the time to understand each patient’s story, creating personalized treatment plans that align with their aspirations. With her thoughtful blend of science, artistry, and empathy, Dr. Kranitz has become a trusted and respected voice in the world of aesthetic medicine.

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Primma MedSpa

1441 Avocado Ave #206, Newport Beach, CA 92660

+1.949.704.0333

Copyright © 2025 Primma MedSpa - All Rights Reserved.  

Dr. Shadi Aesthetics, Inc. dba Primma MedSpa

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